When the experience becomes the reason - BMW moves with joy

BMW Northern Europe is, in their own words, “always on the move.” Their mission to deliver more power and better energy is driven by an effort to challenge themselves in everything they do. From profitability to quality vehicles, satisfied customers, and togetherness at work. For a company that wanted to achieve more together and make it even more fun, a paceUP! health challenge was the obvious choice.

The challenge was designed based on BMW's company branding and was named "Move with Joy.” The aim was to get employees to move more after a period when Covid made sedentary work from home the norm. Twelve teams challenged each other to an activity competition where all forms of physical fitness counted. Employees at BMW engaged in everything from paddling, walking, running, yoga, and even golf.

- The concept has been great fun and very much appreciated by the participants, says Emma Pettersson, HR at BMW Northern Europe.

Watch BMW's own video packed with energy and joy for exercise. Let’s go!