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Together we target a sustainable lifestyle

paceUP!'s passion is healthy living. What started as a personal journey towards a more sustainable lifestyle was transformed into a mobile fitness app for friends and family. It’s now an international meeting place where tens of thousands of people connect around fitness. 

paceUP! is our way to inspire more people to move - ourselves included! Challenging each other with physical activity is a way to invest in ourselves. It’s self-actualizing. We become healthier and more productive. 

Together we can reach our common goal of a sustainable healthy lifestyle. We’re grateful that paceUP! allows us to collaborate with corporate clients and individual users to do just that.
Tillsammans for en hallbar livsstil

“Exercise should be fun. We believe that the best motivation to exercise comes from tracking progress, sharing our progress, motivating each other, and exercising together.”

We are paceUP!

Jonathan Kimber
Managing Director
Kickboxing, road biking, running
Founded paceUP! in 2016.
Recent achievements include a Swedish ‘Super-Classic’ – a series of multi-discipline long distance races, and Göta Kanal Run (five marathons in five days)
Linda Jensen
Customer Success Manager
Weight training, cycling, group training, running
Instructs my own cycling classes and lives with a horror-mixed feeling for running, so here's my biggest challenge
Magnus Bruhn
International Business Development
Running, Cycle, Crosstrainer, walking
Absolute last in Omega Pharma Half Marathon 2016 with a time of 2:20:39
Andreas Seifert
Technology Director
Jonas Plogner
Sales Sweden
Triathlon, MTB
Never discontinued, vain belief that I can be faster than the year before.
Mathias Ericsson
Customer Experience
MTB, Running, Skiing, Nordic Iceskating
Founded paceUP! in 2016.
Number of MTB races
Ehsan Khorsand
Growth Marketing
Jakob Björkegren
Sales and Partnerships
Golf, Tennis, Skiing, Running
Incurable curiosity. Appreciates exercise combined with nature experiences.
Social Media
Integrated with
Logotyp Garmin
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